Improving Customer Experience through Live Chat Service

Whether your business is aimed to provide impeccable service and/or products of very high quality, or be it that you are on the service-oriented or manufacturing side of the commercial industry, it is always top priority to provide your consumers with first-class customer experience and satisfaction. Studies show that customer satisfaction relies on two things:

  • Meeting and exceeding customer expectation, and
  • Providing useful information and excellent pre-purchase after-sales support.

With companies expanding their market reach through internet marketing and social media, it is now becoming a must to offer online support. Live chat service is one of the best customer-oriented marketing strategies to date. It is the use of chat software and social media messaging to provide support and information for a particular product or company.

live chat serviceLive chat service is like using Yahoo! Messenger, Skype or Facebook Messaging, where short messages are sent to a particular service provider to inquire about a product or asking for help in its installation, troubleshooting and/or maintenance.Businesses prefer having live chat service ready on-hand because of the following reasons:

1. The exchange of messages is done in real-time so customers can get an answer in less than a minute. The idea is to be there at the right time, just when a person needs information or help. People appreciate being accommodated and assisted immediately. It’s convenient for them so that will be a plus for any business offering live chat service support.

2. Customers’ questions are answered by real people so a customer with a particular problem can get an answer that is applicable to his/her question. Although FAQ pages are also very useful for generic problems, having someone to customize a solution for you or explain a product description further gives a new dimension in customer care.

3. Most people would prefer to take advices from real people rather than taking instructions from bots with pre-defined solutions so live chat service makes a perfect addition to any product page as well as online shopping sites.

4. Unlike sending e-mails and letters that may be read and answered later than expected, and sometimes not even read at all because it was sent to “Junk” or “Spam” folder by automated computer systems, chat support does not take too much time so customers and potential buyers doesn’t have to wait long or look for alternative products while waiting for a reply.

5. Unlike in-store and phone enquiries, live chat service agents can talk to at least 3 customers at a time and still provide information without mixing up these information. For example, a call center agent for a credit card company could only answer one phone call and a service representative could also only talk to one person at a time, while live chat agents can open 3 chat windows and read messages at once, thus, attending to more customers than a call center agent and an in-store service rep combined.

6. Recorded chat support messages can make troubleshooting a lot easier. When a customer sends a chat message to a support staff, the message is recorded and all pertinent information such as contact details,specific concerns and provided solutions will be kept for future references. This means that if the same person sends a chat message again or calls the service center a month later, the person assisting him will have access and information of his past product problems which could be useful in solving new problems.

All in all, live chat services and software gives an extra up in providing customers with their needed support and it gives the business the opportunity to provide more means for the customers to get in touch. Live chat service providers and their agents create a very helpful yet professional feel in any webpage. With that said, its support agents must and are expected to speak a language fluently and must know how to communicate effectively just like in any other form of customer care services. Meeting these standards, paired with thorough knowledge of the company’s products and services, will surely take your customers to a whole new level of quality service.

Should You Hire An SEO Company or Set-up An In-House SEO Department?

Search engine optimization or SEO has become a vital part in online marketing, as a well-thought out set of keywords, systematic back linking, and achieving high page rank on Google determines success. Since SEO is essential in marketing a business, it is just logical to set up an SEO team to handle this department. Question is, should you hire an SEO company or outsource it.

Consider the advantages and disadvantages of both scenarios before deciding which route to take. Many SEO companies are competing for a client’s attention and they are ready to offer benefits you may or may not find in another.

Before delving into the SEO Companywhole SEO service thing, it is still necessary to decide whether you really need an SEO service. It is not necessary if you only want to set up a resource or reference site for your existing clients when they want to find information about your company. But if you want to monetize and make money off it, then you need a team of SEO experts to manage your website especially if it is a start-up.

Once you have decided that your website cannot live without good SEO, the next thing to ponder is whether to hire an external SEO company or organize an in-house SEO department. It sounds easy but the thinking part is quite tricky especially when you begin to realize the advantages and disadvantages. Companies that are serious about SEO should be wary of the choice they make because this will determine the success of the business.

The Pros and Cons



  • Chances are high that you can get a pool of SEO geniuses who are often veterans in the business. The good part is for you as an employer since you need not worry about benefits, payroll, liability, employee issues, etc. You pay, they deliver. Most often than not, you can get your money back for unsatisfactory service.
  • Although SEO is a pretty expensive service, the returns are guaranteed to be higher. Less time spent on building your links and being visible in search engines means more time spent on the vital aspects of your business. It’s a win-win solution.
  • An SEO company always evolves. They are the first to know about the latest trends and development in the business. Having various clients help them expand their experience and knowledge and understand the risks involved in different SEO schemes. An external SEO company can surely offer you a variety of solutions toy your SEO needs.


  • One of the dangers of outsourcing to an SEO company is you not being aware of the contractor’s techniques. There is what we call good and bad SEO, each of which is being practiced by various SEO companies. Although they can show you proofs of success, you still do not know whether these successes have been achieved by using legitimate optimization strategies. Be aware that SEO techniques that break search engine rules is not acceptable for Google especially.



  • A company having an in-house SEO team will have more control of how their SEO would like to be, what messages are sent in social media, and how well their image is built.


  • Often, the skills and knowledge of your in-house SEO team are threatened to expire due to lack of exposure to the current SEO trends or freedom to explore further. Unless the company is willing to constantly update and train their talents, the company might get stuck with old and sometimes useless SEO tricks.
  • Summing it up, the price you pay for an external SEO firm could be just the same as your in-house SEO department but the latter may not deliver as much results as the former. High Quality SEO Company

3 Lies People Believe About SEO

Search engine optimization and internet marketing breed a lot of misinformation. No matter how you slice it, you’ll find that there are things that you will believe that are not true about the world of optimization. Many people believe half-truths because one person has an experience that is unlike any one else’s. For instance, a guru of marketing will say that they made millions with a sneaky trick, and then sell people on the notion that shortcuts are the way to go with generating traffic. The problem with this is simple, it’s not true. There are a lot of lies that people believe about the world of optimization, and it’s difficult to manage, to say the least. Make sure that you don’t believe the following lies, or you could find yourself dealing with a magnitude of issues.

SEO Is A Solitary Arrangement

The first thing that SEOpeople believe to be true about optimization is that it’s one and done. You just optimize your pages and you wait for the traffic to start flowing like never before. Unfortunately that’s not how this works at all. You will need to do more than just have optimal page structure. You need to look into a variety of methodologies to ensure that your progress is not hindered. Not only that, you may have to hire a professional company to do the linking and more that is involved with getting into search results.

It Can Be Bought Cheap

This is a lie because cheap practices in the world of optimization lead to cheap results. You don’t want to have a flood of traffic that is worthless. It’s easy to boost the ego of webmasters by submitting links to traffic generation software. If you get millions of hits, but no sales or transactions, what good is the traffic? It’s for that reason that you should definitely look into something that will help you get moving forward. Cheap is not always a matter of price, sometimes it’s a matter of methodology. Either way, you will need to be careful with what you do to move forward with any optimization strategy you want to use.

Duplicate Content Works The Same

Some companies advocate throwing duplicate content and spun links across a lot of blogs. They say that you can make a great deal of money or get traffic to your page without having to deal with paying writers or creating unique content. That’s not going to work, and it will be a long term issue with developing relationships with clients. You’ll want to avoid duplicate content at all costs, as it will sink your internet marketing strategy faster than any other option.

In the end, there are a lot of strategies and tips online that are talking about SEO. You need to be careful with what you subscribe to, because a lot of things that worked in the past will not work today. Make sure that you seek out something that will withstand the test of time, and perhaps even seek out a professional service to assist with the link generation, and content creation.